Email, LinkedIn, WhatsApp and voice agents, built and run for B2B companies that have outgrown referrals

We find your next customers before they start looking.

We take the last 10 deals you won, work out what was visible about those companies before they bought, and go and find everyone else showing the same signs. Then we build it, and we run it for you.

We know exactly where it breaks, and we know how to keep it running.

  • InstantlyEmail
  • LinkedIn
  • WhatsApp
  • ElevenLabsVoice agents

Outbound and inbound. Not a cold email tool.

Start the free audit

Free. No obligation. We’ll tell you if it won’t work.

Or message us on WhatsApp

We’ll show you the list we’d build and the messages we’d send.

Selected organisations we've supported

  • ELA Training logo
  • PDP + Architecture logo
  • Jobuar logo
  • Accurox logo
  • Profits Plus logo
  • Crops Corporation logo
  • Hidden Gems Talent logo
  • BIMA MILVIK logo
  • FP Global logo

Built on

  • Clay
  • Claude
  • Instantly
  • Exa
  • Apify
  • Supabase
  • n8n
  • NeverBounce
  • Wati
  • ElevenLabs
  • Grok

The method

We build the list backwards. Starting from the deals you already won.

The evidence is already there. Nobody goes back and looks.

Most outbound is built forwards. Someone picks an industry, a headcount range, a job title, buys a list, writes a sequence, and hopes. It’s the same list everyone else bought. It’s why you get out-of-office replies and nothing else.

We build backwards. It’s a method Jordan Crawford calls the Great Inversion. Take the last 10 deals you won. Read what those customers actually said - the call recordings, the CRM notes, the email threads. What was the pain? What words did they use? Why were you the best option?

Then the question that matters: could we have seen that pain from the outside, before they ever spoke to you? Was there a public signal - a filing, a hire, an announcement, a job post - that would have told us, beyond reasonable doubt, that this company was about to have that problem?

If yes, that’s a signal. And every company showing that signal today is a company that looks exactly like your best customer did the month before they bought.

Sketch · Working backwardsDiagram 01 - The Great Inversion
Start here

Your last 10 won deals

Evidence

What they said, the pains, the words, why you won

this is the signal
The signals

What was visible from outside, before they called you

Widest

Every company showing those signals today

  • Industry
  • headcount
  • job title
  • the list everyone else bought

Built forwards. This is why it didn’t work.

Other signals we build campaigns on

  • A serious fundraise
  • A mass-redundancy announcement
  • A new system integrated or launched
  • A rep who just closed a very big account
  • A spike in job listings for one role
  • A leadership change on the buying team

Before anything sends

The list is only half of it. Keeping it true is the other half.

  1. 01

    We reconcile the new list against the old one.

    Before anything sends, the new list is matched against what is already in your CRM. Nobody on your team gets blindsided by a message going to an account they are already working, and you do not pay to enrich a record you already own.

  2. 02

    We re-verify. Enrichment is not the same thing.

    Enrichment happens once, the day the record goes in, and it is stale a quarter later. We run a standing job that goes back out and asks: is this person still in that role, have they moved, have they posted recently. It tags the record and it tells you why it tagged it. The interesting answer is the movers. Someone who has just changed jobs is the warmest lead in your database, and almost nobody is set up to notice.

  3. 03

    Your own network is a list you already own.

    You have a few thousand LinkedIn connections and you have never worked them properly. We export them, rank them against your signal thesis, and hand back the ones who are already your ideal customer. It is the cheapest list in the building and usually the warmest. We do this inside the free audit.

The ones nobody watches

Everyone watches the good news. Almost nobody watches the bad.

Funding rounds, new hires, expansion - every tool on the market fires an alert on those, which is why the company that just raised hears from everyone in the same week. The signals worth having are the ones nobody is set up to see.

A contract quietly lost. A senior person who left and hasn’t been replaced. A restructure 3 months after a merger, when the consequences finally surface. Problems free up budget faster than good news does.

  • A contract lost
  • A senior departure, unreplaced
  • Redundancies announced
  • A role posted, then quietly withdrawn
  • The consequence of a merger, months later
  • A client of theirs in trouble

A worked example

One client won a large HR engagement after their customer went through a merger.

Post-merger, roles were duplicated; people had to be let go, others reassessed; internal mobility, assessment and recruitment needs appeared within weeks. The pain was predictable - and the trigger was public.

So the signal is: a company completes an acquisition → HR restructuring follows. Now we find every company in that market that has closed an acquisition in the last 90 days, and we reach the HR leader about the exact problem they’re sitting in.

Who actually does the work

A GTM engineer is what you get when marketing, sales and engineering have a baby.

Your head of marketing knows what a GTM engineer is. It’s the person who lives in Clay, wires APIs together, understands deliverability, and can also write a line that makes a CFO reply. They’re rare, they cost a full salary, and one of them isn’t enough.

leads8x is a department of them - GTM AI engineers, marketers and strategists, with our own infrastructure and our own tooling, embedded in your company for a monthly fee. You don’t get a middleman. You get the people who build the thing.

  • What we say and why they would care. This is the phase that makes or breaks the campaign.

  • The words, written with you, out of the language your own customers used. AI sharpens the thinking. It doesn’t do the thinking.

“Steps 5 and 6 are the ones that make money. Nobody’s AI will do them for you, and neither will ours. Everything else is engineering - and engineering is what we’re for.”

The craft

Email is one channel. We run four.

Most outbound shops sell you email and call it go to market. A buyer who ignores email will answer WhatsApp. A buyer who ignores both will pick up the phone. The job is to reach the person, not to defend a channel. It runs both ways too: outbound to people who have never heard of you, and inbound replies, form fills and referrals answered the same day.

  • InstantlyOutlook

    Email

    The volume channel, because nobody has time to phone all day. Purpose bought domains and Outlook mailboxes sent through Instantly, 8 a day per inbox. It carries the reach and everything below is about protecting it.

  • LinkedIn

    Connection requests, messages and InMail, run properly and at a human pace. It is also where your own network lives, which almost nobody works.

  • WhatsApp

    In plenty of markets this is simply how business gets done. We run it through Wati, so it is compliant and it does not burn your number.

  • ElevenLabs

    Voice agents

    They place the call, qualify, and book straight onto a calendar. They also answer the inbound ones, so a form fill or a reply gets a call back the same hour. Built on ElevenLabs.

We start with more than we finish with. Once the playbook is proven, most accounts settle on two channels run hard rather than four run at half strength. It might be email and WhatsApp. It might be voice and LinkedIn. We do not know which until we have run it in your market, and that is what the first 90 days are for.

Email, the volume channel

Getting into the inbox is the job. Everything before it is preparation.

The best offer in the world is worthless in a spam folder. The inbox providers decide what reaches your buyer, and they watch everything - who is sending, how much, from where, and what the words are.

  • 8 emails per inbox, per day

    Not 50. 8. Lower volume per address is the single biggest lever on inbox placement.

  • Never your primary domain

    One spam-complaint spike on your main domain puts your whole company's email at risk. Sending happens from purpose-bought domains.

  • Domain names that look like real businesses

    The providers know what a throwaway secondary domain looks like. yourcompany-pro.com gets detected and burned, and it can take the related domains with it. Naming, registrar choice and DNS setup are part of the craft.

  • Copy checked against spam triggers

    In 2026 even the words 'AI' and 'data' in a message body can push it to spam. Our copy is written to read like a human wrote it - because one did.

8 a dayDiagram 03 - Volume, split

How we send

~3,500 emails a day

÷ ~400 mailboxes

≈ 8 per mailbox

  • and 394 more

Eight is under every threshold the providers watch. It lands in the inbox.

The usual way

3,500 emails a day

from 1 domain

yourcompany.comBlocked
  • SalesSpam
  • SupportSpam
  • Every invoice you sendSpam

Blacklisted.

~400 mailboxes · ~3,500 sends a day

There are 12 to 20 reasons an email goes to spam. We know all of them. Most founders find out about one at a time, by losing a domain each time.

Our own infrastructure

We didn’t rent this from anyone. We built it.

Most of what an outbound programme costs is infrastructure you never see. This is ours, and your campaign runs on it from day one while your own domains warm alongside.

  • ~65Domains under management
  • ~600Mailboxes provisioned
  • ~400In daily rotation
  • ~3,500Sends per day

Figures are our own sending estate, as at September 2026.

The stack

Chosen for the job, not for the logo.

We use Clay where Clay is worth it. We use cheaper, better-targeted APIs where it isn’t. The point isn’t the tools - it’s knowing which one to point at which task, and having engineers who keep re-checking as the tools change. Clay alone doesn’t guarantee quality data. Brains plus a diversified stack does.

OrchestrationDiagram 04 - The system, end to end

In

Your CRMYour LinkedIn connectionsYour last 10 winsClayClayBetterEnrichBetterEnrichBetterContactBetterContactNeverBounceNeverBounceSignalizExaExaAI ArcApifyApifyRapidAPIRapidAPISERP APISERP API

Reconcile and re-verify

Deduped against your CRM. Re-checked against the world. Movers tagged.

Leads8x

Orchestration core

Human-led

Out - four channels

  • InstantlyOutlookEmailInstantly · Outlook · Mailreef
  • LinkedInSendPilot
  • WhatsAppWati
  • ElevenLabsVoice agentsElevenLabs

Domains and mailboxes

MaildosoMaildosoInfraforgeInfraforgeDynadotDynadotPorkbunPorkbun

Automation and agents

Claude CodeClaude Coden8nn8nSupabaseSupabaseGrokGrokBlitzBlaze

Then

Replies, worked by us meetings booked onto your reps’ calendars.

We pay for the stack. You don’t.

We hold licences and credit balances across every tool below. That bill is inside your monthly fee. Assembling the same stack yourself starts at roughly $22,000 a month in enrichment credits alone, before anyone writes an email.

On top of this we build agents, workflows and skills specific to your campaign - and the memory of what worked and what didn’t. That memory is what you’re buying when you buy the system.

What it costs to assemble this yourself

Here is the bill, itemised. Then here is ours.

  • Enrichment credits, on Clay at published pricing$60,000 to $84,000
  • Everything else - domains, mailboxes, sending platform, search, validation~$7,000
  • Tooling subtotal$67,000 to $91,000
  • One GTM engineer, fully loaded, Singapore market$120,000 to $170,000
  • Total, first year$187,000 to $261,000

Enrichment at published Clay pricing, for a company doing this themselves at real outbound volume. Infrastructure sized for one company. Salary is Singapore market, fully loaded.

What we charge

$3,000 to $5,000 a month.

Everything above is inside that. The licences, the credits, the infrastructure, the engineers. You aren’t buying a discount, you’re buying the assembled thing without the year it takes to assemble it.

Look at that table again. Everything except one line comes to about seven thousand. The rest is enrichment at list price, and a salary. Neither of those is a tooling problem.

Credits get spent whether the answer comes back right or wrong. Point the expensive enrichment at the wrong question and you’ve paid list price for a wrong answer, and nothing tells you it went wrong. Knowing which tool answers which question, and which questions aren’t worth asking, is the difference between that first line being sixty thousand a year and being a fraction of it.

That knowledge isn’t in any of the tools. It’s the year you spend finding out.

01Spent either way

Enrichment is charged per action, whether the answer comes back right or wrong. Decide the wrong ICP on day one and the month's spend is gone before a single email is written, and nothing tells you it went wrong. You just get silence, and you can’t tell the difference between a bad list and a bad market.

02The month it breaks

You build it, it works, and 3 months later it stops. Or one month later. Something changes upstream, a domain gets flagged, a data source dries up. This is exactly what happened to us. Life takes over, the business goes in 5 directions, and the machine quietly stops producing. Nobody notices until the pipeline is empty.

“No tool will save you. You need a system - and a system needs people whose only job is to keep it running.”

What it costs

Rent the department. Keep every lead either way.

One monthly fee, month to month, cancel any time. Data, enrichment, domains, mailboxes and the sending platform are all inside it, so there is nothing billed on top and nothing for you to go and buy. You keep every lead, every list and every line of copy, whatever you decide next.

  1. Freethe audit
  2. $1,500the pilot, refunded if it fails
  3. $3,000-5,000/mowe run it

Where everyone starts

$1,500 once, for a 30-day pilot

One month, money back. If we can’t get you at least one positive response from a potential customer, it comes back automatically. And if you think the whole month wasn’t worth it, you get a full refund anyway, no questions asked. Carry on and the $1,500 comes off your first month. You keep the list, the thesis and every reply either way.

Every cost is inside that $1,500. Data, domains, mailboxes, enrichment, the sending platform, all of it. There is nothing billed on top and nothing for you to go and buy.

Run

$3,000 to $5,000 / month

Where you sit in that range depends on how many channels you are running. Email on its own sits at the bottom of it. Email, LinkedIn, WhatsApp and voice agents running together sit at the top. We agree it in writing before we start and it does not move without you agreeing it.

We run the whole thing inside your company: strategy, data, enrichment, domains, mailboxes, copy, replies, meetings. Every cost is included.

  • A named GTM engineer and a named strategist on your account$120k+ to hire
  • The Signal Audit taken through to a full signal thesisincluded
  • CRM cleanse - export, enrich, validate and push back what is already in your HubSpot or Salesforceincluded
  • Long-list sourcing, ICP filtering, enrichment and validation, all data costs included$60k+ a year at list
  • Purpose-bought domains and mailboxes, warmed and rotated, infrastructure costs included~$7k a year
  • Offer, angle and copy, written with youjudgement, not a line item
  • Reply management and meetings booked onto your reps' calendarsincluded
  • Weekly reporting and a quarterly 8X reviewincluded

And if you want to own it

If you want to own the system, we give you the keys: the workflows, the agents, the domains and mailboxes, the data and the playbook, on your own accounts. Every dollar of retainer you have already paid comes off the price, and the price itself depends on what has actually been built, so we agree it in writing at the time. After that we move into a support and training role for as long as you want us there. Most clients never ask, and that is a perfectly good outcome.

After the audit

We’d rather prove it than describe it. So we run one first.

The guarantee

Not one positive reply, and the $1,500 comes back automatically. Don’t think it was worth it, and it comes back anyway.

We control the list, the words and whether it reaches an inbox, so the first half is ours to stand behind and you won’t have to ask for it. The second half is there because at this price you shouldn’t have to weigh up whether we’re worth the risk.

We don’t control your close rate, so we don’t pretend to guarantee it. Everything the pilot produces is yours either way. The list, the signal thesis, the replies.

The audit ends in a verdict. If that verdict is yes, the next step is a 30-day pilot for $1,500.

A real signal set, a real list, real messages going out on infrastructure we have already warmed, so nothing waits 3 weeks on domains. You keep every reply, every company on the list, and the thesis behind it.

If it produces not one positive reply, the refund is automatic and you don’t have to ask. And if it works but you simply don’t think it was worth it, ask and we’ll refund it anyway. You keep the list, the thesis and every reply either way.

And if you carry on, the $1,500 comes off your first month. Call it the first instalment of something you may end up owning.

We aren’t hedging when we say we’ll tell you if it won’t work. We’re saying it because we already know what the answer usually is, and we’d rather be right in front of you than hopeful behind a proposal.

  1. 01

    30 days

    One market, one signal set, a capped list. Long enough to see whether the thesis holds, short enough that nobody is running your outbound for free.

  2. 02

    Everything is yours

    Every reply, every lead, the list and the signal thesis. Whether you continue, walk away, or ask for the refund.

  3. 03

    It comes off the price

    Carry on and the $1,500 credits against month one. Every month after that credits against owning the system outright.

We run a small number of pilots at a time. When they’re full, they’re full.

Honesty

We’ll tell you if it doesn’t make sense.

You built a good business on relationships and referrals. It worked, until it stopped scaling. You’ve probably been burned by outbound before, or you reckon it just doesn’t work.

We aim at 8X. $8 back for every $1 spent. Whether that’s realistic for you is arithmetic, not a promise, and it depends on two things we don’t control: what a deal is worth to you and how often you close one. At $50,000 a deal it’s comfortably within reach. At $10,000 it isn’t, and we’ll say so rather than take your money and find out together. Pipeline you never close is a report, not a return.

“We’d rather lose the deal in the audit than lose it in month 4.”

A good fit

  • You’re an established B2B doing $1M+ a year, growing mostly on referrals, and feeling the ceiling.
  • Your deal size is $25k+, or the lifetime value gets you there, so one new client pays for the engagement several times over.
  • There are at least 30,000 contacts in your addressable market. A real market to work.
  • You’ve got a founder or a salesperson ready to take the calls we book.

Not for us

  • You’re pre-product, or still testing whether anyone wants what you sell.
  • You haven’t got anyone to sell. No founder, no salesperson, nobody to take a call.
  • You sell direct to consumer, or through a self-serve funnel only.
  • You want a spray-and-pray blast to a 100k list with no ICP work.
  • You need leads next week. Outbound takes weeks to warm up properly.
  • You’re shopping on price. We’re not the cheapest and we’re not trying to be.

We turn work down. Not to seem picky. A campaign that was never going to work costs you a quarter and costs us a reference, and we’d rather say so on the call than find out together in month four.

The audit, in practice

This is what a signal thesis actually looks like.

FP Global is a global recruitment firm placing finance and fund-services people worldwide, and part of who we’re. It was the first company this method was ever built for. Below is the first signal from that thesis, and four more from other markets, so you can see the shape of it. Every one of them is the same document you get from the Last-10 Signal Audit.

Signal theses · Five marketsSample
01

Fund services and recruitment

Signal

A fund launches a new vehicle, or a foreign manager registers an entity in Singapore.

Why it predicts a deal

A new vehicle needs fund accounting, company secretarial and compliance cover before it can operate. The hiring follows the filing by weeks.

Where we see it

Regulatory registrations and fund launch announcements.

02

Accounting and audit

Signal

A company's accounts or confirmation statement go overdue at Companies House, or its auditor resigns mid-year.

Why it predicts a deal

An overdue filing or a resigning auditor means the relationship has broken down and a deadline is already running. They are between advisers and they cannot stay there.

Where we see it

Companies House filing history and auditor change notices, checked weekly.

03

Payroll and HR software

Signal

A newly incorporated company appoints its second and third director, or registers as an employer.

Why it predicts a deal

The first payroll run is the moment a founder has to choose a system, and they choose once. Nobody is talking to them yet because they were not a company last quarter.

Where we see it

New incorporations and director appointments, matched against employer registrations.

04

Corporate training and L and D

Signal

A company promotes or hires several first-time managers inside a quarter, or completes an acquisition.

Why it predicts a deal

New managers and merged teams create a training need with a named owner and a budget line, and it is urgent for about one quarter before it is quietly dropped.

Where we see it

Appointment announcements, job listings for the same team, deal announcements.

05

Marketing and demand generation

Signal

A company hires its first marketing leader, or posts a demand generation role after a raise.

Why it predicts a deal

That person arrives with a budget, no team and a number to hit in two quarters. They buy in their first 90 days or not at all.

Where we see it

Leadership appointments and job listings, monitored daily.

“Every one of these was visible from the outside, months before anyone picked up a phone.”

The first step

Send us your last 10 wins. We’ll send back your next ones.

The Last-10 Signal Audit is the first step of our method, done free, on your data.

Give us the names of the last 10 customers you won, and a few lines on why you won each one - or the call notes, if you have them. Our strategists work backwards: what pain did each customer have, and what public signal would have told us, before they ever spoke to you, that the pain was coming?

  1. 01

    Your signal thesis

    The 2 to 4 market signals that predicted your best customers, with the reasoning.

  2. 02

    Your live list

    Every company in your market showing those signals right now - name, signal, date. Yours to keep, whatever you do next.

  3. 03

    How big your market actually is

    Tell us your patch and the last three deals you won, and we come back with a number: how many companies are showing the same signs right now. Most people will not tell you that until you have signed something.

  4. 04

    Our verdict

    Whether we think this can hit 8X for you. If we don't, we'll say so, and we won't send you a proposal.

We do this with you on the call, and you leave with the list. Nothing to fill in beforehand.

Book 30 minutesMessage us on WhatsApp

Bring your last ten won deals to the conversation, or just your website and we’ll start from there. Nothing to fill in.

Free. No obligation. We’ll tell you if it won’t work.

Questions

The ones people actually ask.

“We’ve been burned before.”

So has almost everyone we work with - and so, honestly, have we, from the other side. Our first attempt at this burned our own domains. The difference is what you're buying. Sell someone a number of emails or meetings and the incentive pushes toward volume. We're measured against one number, 8X, on quality - and the first step costs you nothing. Send us your last 10 wins and judge the signal thesis we send back. If it isn't sharper than anything you've been shown before, don't go further.

“Why is the pilot paid and not free?”

Because free pilots don’t work, and not for the reason you’d think. When it costs nothing, nobody inside your business is accountable for it, the replies don’t get worked, and it fails for reasons that have nothing to do with the campaign. $1,500 is small enough not to need a meeting about it and large enough that somebody turns up. And if you get nothing out of it, you get it back.

“Cold email is dead.”

Bad cold email is dead - the same bought list everyone else has, sent from a company's own domain, saying nothing. What still works is a message about a problem the buyer has right now, arriving from a domain that looks like a real business. That's why we start from signals and not job titles, and why we'd rather send 10 emails a founder actually reads than 1,000 that bounce. Email carries the volume because nobody has time to phone all day, and we run LinkedIn, WhatsApp and voice agents alongside it where the market calls for them.

“Will this damage our domain or our brand?”

Not if it's done properly, which is the entire point. We never send from your primary domain. Sending happens from purpose-bought, properly named, authenticated and warmed domains, at 8 emails per inbox per day, with copy you've approved. The people who damage their domains are the ones who skip those steps. We won't skip them, even if you ask us to.

“You don’t know our market. We’re niche.”

We don't need to know your market on day one - your last 10 customers do. The signal thesis is built from what they said and did, not from our assumptions. The offer and the words are written with you, because you know why you win. What we bring is the engineering to find every company that looks like your best customer did before they bought, and the craft to actually reach them.

“What exactly do we own if we buy it?”

The domains and mailboxes, moved to your accounts. The enriched data. The signal thesis. The copy library. The workflows, the agents and the memory of what worked and what didn't. A playbook your team is trained on across a 90-day handover. Then 12 months of us on call, included - because systems decay, and we'd rather fix it than watch it break. After that, keep us at $1,000 a month or don't.

“What happens to the credit if we stop?”

It stays available for six months from your last paid month, then it lapses. To be plain about it: the credit is a discount against buying the system, not a stake in it. Paying a monthly fee buys you that month's work, and everything produced during it is yours to keep either way. But if you leave and come back two years later, you start from the full price.

“Why 8X? And what if it doesn’t happen?”

Because it's a number we can be measured against and still sleep. 8X means eight dollars of closed business for every dollar spent with us, closed business and not pipeline, reviewed with you every quarter. We control the list, the words and inbox delivery. We don't control your close rate, and nobody honest would claim otherwise. What we do guarantee is that if we're off track at month 3 you'll hear it from us before you hear it from your finance director.

Send us your last 10 wins.

You’ll get back the signals that predicted them, and every company showing those signals right now. Yours to keep. If it won’t work for you, we’ll say so.

Start free audit